Collection: OUI the label

Oui The Label was first imagined in Melbourne, Australia in 2015, with influences from do-it-your-way bridal icons who paved the way for today's modern brides. They are moved by the desire to reinterpret the norms of bridal fashion at a time when there was a focus on extravagantly styled and priced wedding gowns, joining the very few bridal renegades in the movement to create affordable, cool-girl bridal wear alternatives.

 

They are creatives hailing from a non-bridal background, setting out to create modern heirlooms to be loved and passed on. OUI's version of bridal, a carefully curated collection of effortlessly chic pieces that are easy to wear and stays true to our modern luxe aesthetic.

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